Monday, April 17, 2017

Re-branding a New York landmark - From MetLife to Salesforce

Late last fall I got an assignment from Salesforce to fly to NY and photograph the building on Bryant Park in Midtown Manhattan to which they had recently been granted the right to re-brand. Only about a dozen buildings NYC are allowed logos/brands in prominent positions i.e. on the top.

In a super short amount of time I managed to make contacts, send proper insurance papers and secure appointments to photograph from 3 high vantage points around the park, at sunrise and sunset. The 2 thrilling helicopter rides came courtesy of the video shoot happening at the same time.
Sunrise from the top of a beautiful art deco tower
Sunrise from The Empire State Building
Early afternoon from heli. Central Park in the background.
Ice skating in Bryant Park
Above the NY Public Library and across Bryant Park
Waiting for the light.

Hudson River and NJ in the distance.

The glow of Times Square.
Sunset from the 53rd floor.

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