Monday, April 17, 2017

Re-branding a New York landmark - From MetLife to Salesforce

Late last fall I got an assignment from Salesforce to fly to NY and photograph the building on Bryant Park in Midtown Manhattan to which they had recently been granted the right to re-brand. Only about a dozen buildings NYC are allowed logos/brands in prominent positions i.e. on the top.

In a super short amount of time I managed to make contacts, send proper insurance papers and secure appointments to photograph from 3 high vantage points around the park, at sunrise and sunset. The 2 thrilling helicopter rides came courtesy of the video shoot happening at the same time.
Sunrise from the top of a beautiful art deco tower
Sunrise from The Empire State Building
Early afternoon from heli. Central Park in the background.
Ice skating in Bryant Park
Above the NY Public Library and across Bryant Park
Waiting for the light.

Hudson River and NJ in the distance.

The glow of Times Square.
Sunset from the 53rd floor.

Friday, April 14, 2017

Pelli Clarke Pelli Architects - Salesforce Tower SF Pt. 2

Pier 70 rooftops and towers. 10-10-2016
Distant view framed by tree along the bayshore. 12-21-2016

Defunct shipyard crane. 10-11-2016

Sunset light bursting through storm clouds. 10-28-2016 from Potrero Hill

Cranes and more cranes. 12-21-2016
Rainy night. 1-4-2017
Clearing morning fog. 3-9-2017 from Potrero Hill
Getting ready for the last pieces of steel. 3-29-2017

St. Ignatius and Mt. Diablo. 2-15-2017
Far off city. 11-7-2016 south of SFO
 

Pelli Clarke Pelli Architects - Salesforce Tower SF


 61 floors, reaching 1,070 ft (326 m)

I have been photographing the rapidly changing urban landscape around the Transbay Terminal in San Francisco's SOMA neighborhood since the demolition of the original Timothy Pfluger designed edifice. Below is a brief selection of images chronicling the rise of the Salesforce Tower which stands on Mission St. between First and Second Streets.

The topped-out Salesforce Tower has a commanding presence on the San Francisco skyline, dwarfing the BofA building and the Transamerica Pyramid. 4-12-2017 from near Land's End.


New Years Day 2016 and the reinforced concrete core is rising above ground level. 1-1-2016 corner of Second and Mission Streets